I walked away from the 2014 LA Auto Show with some clarity. The operative word here is “some.”
It was a serious show, if you consider the temper of the debuts. The subcompact crossover segment has three more entries to this emerging market. Scion is setting a new course on product with the first of two new vehicles coming to Toyota’s youthful brand, and Cadillac has fired a broadside on BMW with the ATS-V. In order to become mainstream, Chrysler revised the 300 for a more aggressive stance and much needed additions to be the best of all worlds.
The highlight was the presenting of the 2014 Vehicle of The Year award to Tim Kuniskis, the CEO of Dodge. Before the photo op with 2015 Dodge Challenger SRT, Kuniskis looked at the award for longer than most people pay notice to it. I wasn’t sure if he was judging the award and its small weight against others he will surely receive during this model year. But, I was glad Kuniskis and the folks at Fiat Chrysler Automobile accepted this VOTY – its second for the Dodge brand an the OEM. Since I already had a connection with Kuniskis, the short time with the award was resonant. I felt even prouder on this hand off than any other in the past.
There were more headlines. Continue reading