The love for Mopar began with something similar to this. All Photos by Randy Stern
How can one be an enthusiast for a company, if they only witnessed its history briefly?
Perhaps there was a singular memory that never left the soul. It was triggered by a moment when true enthusiasm took over from logic, want, need and curiosity. From a young age, that memory would continue to find a permanent place in your heart that would remain until your final breath.
That moment came when my father bought an off-lease 1970 Plymouth Barracuda from the Chrysler dealership in Canoga Park, California. For the few years we had that car, it provided some of the deepest points of education of the automobile in my youth.
That Barracuda kept me in tune with the Pentastar, though never owning any of its products. Despite being an Oldsmobile, Ford, Mazda, Nissan, Acura, Audi and Chevrolet owner, Chrysler had always been the one to root for. In my writing years, Chrysler had always been the one to go to for perspective and, later, opportunities to advance this craft.
A recent conversation with one of my contacts at Chrysler about my content on their new portal Chrysler On Demand prompted me to retrace my steps with the Pentastar. This is to discover the meandering that led to my working with some great connections at Auburn Hills today.
In other words, this is to finally answer why Chrysler makes a great story today?
Commentary: The Lessons LJK Setright Taught Me
Image courtesy of Car Magazine – from the author
The past couple of days, I had this bit of AWOLNATION’s “Kill Your Heroes” playing in my head,
This was sparked by an article talking about the prolific British automotive writer LJK Setright. The author reflected on the times he talked with Setright and about his traits such as the Pioneer cassette player taking the place of a CD player. But towards the end of this piece, a line made me stop dead in my place. The line was,
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