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Tag Archives: Mazda
The Big “Zoom-Zoom”
Tweet 2013 Mazda CX-9 Grand Touring AWD. All photos by Randy Stern A Victory & Reseda review of the 2013 Mazda CX-9 The idea of choice can be a very good thing. It starts with a basic idea of what … Continue reading
Five Favorite Ways to Celebrate a Birthday
Tweet Drive this for my birthday?!? Photo by Randy Stern I am celebrating my birthday today. In the past, I mentioned that I do prefer more understated celebrations at this stage in life. This is true, but what if I … Continue reading
Posted in Five Favorites
Tagged Alfa Romeo, Chrysler, Ferrari, Fiat, Ford, GM, Holden, Jeep, Land Rover, Maserati, Mazda, Porsche, Range Rover
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Detroit 2013: Playing Catch-Up
Tweet All photos by Randy Stern The problem with not attending the big auto shows is you never know what you will miss. Attending the 2013 North American International Auto Show was a dream come true. Detroit’s Cobo Hall always … Continue reading
Posted in Auto Show Coverage, Five Favorites
Tagged Chevrolet, Chrysler, GM, Kia, Mazda, SRT, Toyota
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Five Favorite Regrets
Tweet No, none of those… Photo by Randy Stern Regrets – we all had a few. For example, how many times did you miss asking someone out for a date? The sad part was that you found certain object of … Continue reading
VOTY ’12: Shortlisted
Tweet Photo by Randy Stern The data has been crunched. The panel of jurors has spoken. Out of 39 vehicles considered for the Victory & Reseda 2012 Vehicle of The Year, the following ten have made the Short List:
Posted in Vehicle of The Year Award
Tagged Acura, Chrysler, Dodge, Ford, GM, GMC, Honda, Hyundai, Kia, Mazda, Mercedes-Benz, RAM, Toyota
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Continuing a Tradition
Tweet 2013 Mazda CX-5 Grand Touring AWD. All photos by Randy Stern A Victory & Reseda review of the 2013 Mazda CX-5 Over twenty-five years ago when my brother took delivery of a pre-owned 1979 Mazda 626 coupe – it … Continue reading
The Speculator: Post-Dart
Tweet All photos by Randy Stern The Dodge Dart has just about reached its final destination – the showroom. It is a cause for celebration. The transition of Fiat’s C-EVO architecture to become Chrysler’s CUSW platform has now been framed … Continue reading
Posted in Automotive Industry, The Speculator
Tagged Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Maserati, Mazda, SRT
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Skyactiv or “Zoom -Zoom?”
How does one describe “Zoom-Zoom?”
If you’ve seen the commercials and advertisements for Mazda’s vehicles, then you know what “zoom-zoom” is. It is the tag-line of an automobile company that always had an enthusiast bent. Whether it was economy cars, pickup trucks, crossovers and roadsters, the notion of “zoom-zoom” is felt when you find the most mundane feature had an aggressive feel to it. It is as there’s a bit of a sports car in everything Mazda sells.
This is not just a mere marketing gimmick. Ask any owner – current or former.
How much of an effect does “Zoom-Zoom” have on this former Mazda owner (mine was a 1979 626 coupe – that was 25 years ago)? When this Mazda3 showed up at my front door, I began shopping for driving gloves and a racing helmet…
Luckily, I did not buy any track day paraphernalia. That was when I found out that this particular Mazda3 claimed to get 40MPG on the highway. In other words, I had to forgo leathering around Highway 101 in Carver County and consider hypermiling on Interstate 94 towards Saint Cloud instead.
The Mazda3 has been the volume seller for the brand of late. In the compact field, the Mazda3 stood out as the enthusiast’s choice above the volume sellers, such as the Ford Focus, Chevrolet Cruze, Honda Civic, Hyundai Elantra, Toyota Corolla…etc. Offered in both sedan and hatchback, the Mazda3 always gave the driver some aggressive settings in performance and handling. One does not buy a Mazda3 for practical reasons alone.
Now, there’s the claim of high fuel efficiency. How does this change the character of this enthusiast’s compact? Continue reading
The Class of 1982: The Rise of the Mini-Truck
Tweet 1982 GMC S-15 Pickup. Photo (c)1981, 2012 General Motors To survive a recession, you have to weather the storm. The early 1980s were an economic mess, yet not as bad as it was during the 1970s. This past recession … Continue reading
Posted in Automobile History, Reseda C'1982 30th Reunion
Tagged Chevrolet, Chrysler, Datsun, Dodge, Ford, GM, GMC, Isuzu, Mazda, Mitsubishi, Nissan, Plymouth, Toyota
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Leveraging the Cost of Luxury
Tweet All photos by Randy Stern There was once a time when luxury came in large packages. When we wanted luxury, we often went for the most ostentatious item on the showroom floor. Normally, that would mean something that dwarfed … Continue reading →