Tag Archives: Mercury

Historiography: Ford’s Brougham Division

Tweet All Photos by Randy Stern Social media can yield either great things or a bunch of crap. You can look beyond the trolls, the wannabe friends, the haters and the noise from these channels. When you do, you will … Continue reading

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My Favorite New Vehicle Unveilings

Tweet Over the years in my professional life, I have bore witness to a few exciting new things. These are otherwise known as “unveilings.” These are big auto show moments – sometimes not at auto shows, but mostly they are. … Continue reading

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Historiography: The Epic Failures

Tweet All Photos by Randy Stern Not everything goes the way as it was intended. Selling a new brand in the USA is not as easy as you think. The impetus begins with good intentions, but somehow the idea of … Continue reading

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Historiography: Still Riding With a Panther

Tweet All Photos by Randy Stern It was intended to serve everyone in any capacity at every turn. The answer above would be a proper response to the question of the Panther platform’s longevity. It also serves as a reminder … Continue reading

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Five Favorite “Brief Appearances”

Tweet All photos by Randy Stern O, Five Favorites, we hardly knew ye… Frankly, the old Five Faves have been set aside somehow thanks to Auto Show coverage, going Way Off Road and whatever floats V&R’s boat…er, car. That does … Continue reading

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Five Favorites from a Six-Year-Old’s Perspective

Tweet Photo by Randy Stern Want another interesting year in automobiles? The turn of the 1970s was a time of transition. It was clear that Richard Nixon wasn’t going anywhere. His administration oversaw the first landing on the moon by … Continue reading

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Five Favorites from Auto Show Seasons Past

Next year will mark ten years since I covered my first auto show. No, seriously…

It is a momentous occasion since working press at an auto show has evolved from covering what’s new on the scene as a place

Yet, sometime within the last month or so, someone on Twitter called press days at an auto show as sort of a “circle jerk.” I get his frustration, as covering the industry certainly has changed over time. Traditional media has been threatened by the likes of myself…and we’re being threatened by outlets that can distill the news even quicker.

Still, there is room at the table for all of us – and we’re networking with each other all the time. In fact, the industry and the press are interconnected in ways unimaginable when it was strictly the traditional media covering the industry.

In retort to that Tweet that called auto show press days a “circle jerk,” I still believe that we need a day to meet with our industry counterparts, enjoy the excitement of vehicle launches and provide varying perspectives on the industry back to you – the readership.

Since the first major USA show is coming up at the Los Angeles Convention Center; this actually calls for a Five Faves post! This posting revolves a single question: What five vehicles made my auto show press coverage experience worth the effort?

That would mean logging back top the 2002 Chicago Auto Show – the one I covered with Midwest Ursine/Tillery Publications along with current Windy City Banner publisher Tom Wray.

I did come up with five vehicles over the past ten years. Here they are… Continue reading

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Five Favorites from 1977

Tweet 1977 Cadillac Coupe deVille. Photo (c) 1976, 2011 General Motors Corporation Thirty-five years ago, automobile dealers in North America anticipated a major change in their fortunes. Or, was it all about product all along? 1977 was a watershed year … Continue reading

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The “Bear-Sized Sedan Comparison” Revisited

There was one thing I’d rather not do if absolutely necessary: Make comparisons.

I found that by making a comparison would put me in a precarious situation. This always results in leaving something significant out of the mix. It is not certain whether I was able to pull it off in my Capstone back in grad school. Considering the grade I received, I may have done the trick.

That is why I will never write a full article comparing automobiles on this blog. It is not that I doubt my ability to do so. Simply because I’d rather take the take to get to know a single subject and concentrate on the ins and outs of said vehicle to make a proper conclusion. Continue reading

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At War with La Nina

Tweet The Last Mercury – in subzero conditions. Photo by Randy Stern This winter. The brutality of the overnight cold from Thursday night into Friday put a damper on what would be a nice weekend. La Nina was a monster … Continue reading

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