Tag Archives: Mitsubishi

Commentary: And Now We Know

Tweet Let me cut to the chase: We now know the outcome of the Mitsubishi Motors transaction with Nissan. From reading the notes of the release on Renault Nissan Mitsubishi’s “Alliance 2022” plan, there is more good news than bad. … Continue reading

Posted in Automotive Industry, Commentary | Tagged , , | Leave a comment

Historiography: 100 Years of Three Diamonds

Tweet 2015 Mitsubishi Lancer Evolution MR – All photos by Randy Stern In 1917, a company that made ships decided to build a car. Over the next 100 years, it would make millions of them for a global audience. It … Continue reading

Posted in Historiography | Tagged | Leave a comment

Throwback Review: Searching for the Mundane

Tweet 2007 Mitsubishi Galant ES sedan – Photo by Randy Stern A Victory & Reseda “Throwback Review” of the 2007 Mitsubishi Galant When is a sedan just a sedan? When do you realize that you cannot drive something so mundane … Continue reading

Posted in Automobile Reviews | Tagged | Leave a comment

Geneva 2017: Intrigue in Switzerland

Tweet The Geneva International Motor Show never disappoints. It is not just the intriguing products that will never come to North America. This show also includes those that will come here, but with a certain flair designed to engage and … Continue reading

Posted in Auto Show Coverage | Tagged , , , , , , , , , , | Leave a comment

Commentary: Mitsubishi Eclipse….As Another Crossover?

Tweet To the collective groan of, frankly literally anyone who has heard the news, Mitsubishi brought back the Eclipse…as a crossover. Mitsubishi did acknowledge that they are playing off the name of the extremely popular sports car which sold 1.8 million units … Continue reading

Posted in Automotive Industry, Commentary | Tagged | Leave a comment

An Icy Commercial Gone Viral

Tweet Video provided by White Bear Autos via YouTube At any given local television market, we are often entertained by commercials representing the region’s market. In particular, we love commercials for automobile dealerships. Here in the Twin Cities, our local … Continue reading

Posted in Automotive Retail | Tagged | Leave a comment

Commentary: Mitsubishi + Nissan + Renault = ???

Tweet Photo by Randy Stern It has happened. “It” being the folding of Mitsubishi Motors into the Renault Nissan Alliance. It was announced at a press conference with Alliance chairman Carlos Ghosn stating that he will chair Mitsubishi, as well … Continue reading

Posted in Automotive Industry, Commentary | Tagged , , , | Leave a comment

The Road to #MAMA16FR…and Then Some

Tweet 2016 Mitsubishi Outlander Sport 2.4 GT AWC – All Photos by Randy Stern I love taking road trips. There are two ways to take this. When a time constraint is imposed, road trips can be harrowing, frustrating and counteractive. … Continue reading

Posted in Automobile Reviews, Road Trips, Travel Writing | Tagged | Leave a comment

Commentary: The Nissan-Mitsubishi Affair – Part II

Tweet Before you start putting Nissan badges on this car… – Photo by Randy Stern There is a lot more to this story than you think… Previously, my collaborator, Tyler Lipa, discussed the root cause that brought Nissan to pay … Continue reading

Posted in Automotive Industry, Commentary | Tagged , , | Leave a comment

Commentary: The Nissan-Mitsubishi Affair – Part I

Tweet 2017 Mitsubishi Mirage – Photo by Randy Stern Being something you’re not is worse than not being the best. Mitsubishi is far from the most successful car company right now. Sometimes the pressure to improve can lead to shortcuts … Continue reading

Posted in Automotive Industry, Commentary | Tagged , | Leave a comment