Tag Archives: Renault

Historiography: The French in America

Tweet All Photos by Randy Stern, except otherwise noted Do you remember the time when French cars were a thing in America? At one time, American foreign car customers would walk into a showroom to see a Peugeot 504, a … Continue reading

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My Favorite Orphan Vehicles – 2018 Version

Tweet All Photos by Randy Stern Not to brag or anything, but some of us have lived long enough to remember certain vehicles in our lives that have been long forgotten by everyone else. Many vehicles have seen their last … Continue reading

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Commentary: And Now We Know

Tweet Let me cut to the chase: We now know the outcome of the Mitsubishi Motors transaction with Nissan. From reading the notes of the release on Renault Nissan Mitsubishi’s “Alliance 2022” plan, there is more good news than bad. … Continue reading

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Commentary: Mitsubishi + Nissan + Renault = ???

Tweet Photo by Randy Stern It has happened. “It” being the folding of Mitsubishi Motors into the Renault Nissan Alliance. It was announced at a press conference with Alliance chairman Carlos Ghosn stating that he will chair Mitsubishi, as well … Continue reading

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Commentary: The Nissan-Mitsubishi Affair – Part II

Tweet Before you start putting Nissan badges on this car… – Photo by Randy Stern There is a lot more to this story than you think… Previously, my collaborator, Tyler Lipa, discussed the root cause that brought Nissan to pay … Continue reading

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Historiography: The “Ugly” Subcompacts of the 1970s

Tweet AMC Gremlin. Photo by Randy Stern Were these cars considered “subcompacts” or “compacts?” That is a 44-year old question that has scratched the heads of those of us who lament and laugh of these cars. In particular, how do … Continue reading

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Historiography: The Epic Failures

Tweet All Photos by Randy Stern Not everything goes the way as it was intended. Selling a new brand in the USA is not as easy as you think. The impetus begins with good intentions, but somehow the idea of … Continue reading

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Five Favorites from an (Un)forgettable Youth

TweetAll photos by Randy Stern It started at an eye doctor’s office. I decided it was time for new glasses. Using the vision care benefit from my day job and the Health Savings Account debit card, I ended up with … Continue reading

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The Class of 1982: The Franco-American Affair

If divine foreign intervention did not come in time for an American automaker, the company in question would have probably ceased to exist by 1982.

It is an audacious statement to make where history was thwarted to save a company from extinction. We’ve seen this many times over the past 30 years where Detroit-based automakers sought alliances and acquisitions with other automakers around the globe. To recall each one would be a massive effort to digest and analyze. Yet, most of the readers of this site have probably forgotten the scenario that put American Motors on the brink before Renault came in to assist them through most of the 1980s. Continue reading

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