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Tweet One of several vehicles driven during the Midwest Automotive Media Association Fall Rally – 2013 Audi A4 2.0T. All photos by Randy Stern Even mature adult working professionals can be “kids in the candy store.” How so? Put a … Continue reading
The hometown auto show can still be welcoming…sometimes.
This year’s Twin Cities Auto Show packed the Minneapolis Convention Center with plenty of eye candy for everyone. Though devoid of the concepts seen at the major shows, there were plenty of surprises to be had on the show floor. Overall, one goal was accomplished – it brought every brand sold in the state of Minnesota (and Western Wisconsin) under one roof.
I was there on the first day, Saturday March 10th, as well as Media event on Monday March 12th. Both days were needed to take in photography and catch up on vehicles I saw in Chicago. It was also a chance to interface with local friends, industry folks and to see who in the local media would cover this event.
The event also engaged my links back to my core readership through a preview in Lavender magazine and promos through two local community organizations – the North Country Bears and the Minneapolis Movie Bears. Tickets were given away to a lucky few readers and supporters in drawings held at two events. In all, this Auto Show was to increase engagement with the readership.
The show offered more for the attendee. Continue reading
In May on V&R (and in October in Lavender), there was an article looking at the corporate view of the interconnection between the automotive industry and the LGBT community. It spurred plenty of discussion offline on how this information either helped both sides of the question – or, whether it truly mattered at all.
It’s true – I grew up 23 miles away from the site of this year’s Los Angeles Auto Show.
So, how did I get 1,935 miles away from it? Why was I not there to cover it? Long story…but the show did yield some spectacular debuts. Some of these world premieres were well worth the wait.
It is a good thing that the Los Angeles Auto Show found resonance in its timeslot in November. The show itself puts the West Coast in the spotlight for our industry. November in Los Angeles is a great time to soak it all in – just before the Thanksgiving crush.
I’m talking about those of us in and around the automotive industry. But, for those of you who are planning to attend the show…what a way to spend turkey week! Continue reading
Tweet Diversity happens here…among many places. Photo (c) 2011 Toyota Motor Sales, U.S.A. If marketing drives a consumer decision, can there be anything else to convince a cultural group to be loyal to a particular brand? There are a lot … Continue reading
Tweet All photos by Randy Stern If money talks, then why are some people refuse to allow around nine percent of the American population to say anything? Or, simply, be themselves? Gay, Lesbians, Bisexual and Transgender people are consumers like … Continue reading
Tweet Photos by Randy Stern Every year, I try to catch up on vehicles that I driven over the past year that did not get the bandwidth other vehicle reviews normally get. It’s a shame, really, that I can’t dedicate … Continue reading
Tweet It all began here… All photos by Randy Stern The local auto show is a source of connectivity with the retailers and its potential customers. Whether or not any of these customers were ready to buy in the next … Continue reading
Tweet Wanna play? Photo by Randy Stern You might remember this, but Japan used to make terrible cars. When Toyota and Nissan set up their respective USA shops in the late 1950s, they were met with laughs. They little sedans … Continue reading