About Victory & ResedaVictory & Reseda is a website/blog telling the story of the automobile through the eyes of freelance automotive writer Randy Stern and friends. This website/blog serves as a virtual intersection of the automobile, its culture, the past, present and future of personal transportation. It also features travel pieces that center on the automotive experience.
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Category Archives: Automotive Industry
Tweet To raise some money for your charity, you have to bring out your best. This is true everywhere. Including the automotive world. And, it could be anywhere. In the Twin Cities, 3M has a standing relationship with the United … Continue reading
Tweet Photo by Randy Stern One of the biggest suggestions I received by anyone associated with me has to do with car shopping. She suggested that I look into a Certified Pre-Owned vehicle. In her case, it’s usually Certified Pre-Owned … Continue reading
Tweet Photo by Randy Stern Elon Musk is perhaps a hero. What the Chief Executive Officer at Tesla did was in response to an announcement made by the President of the United States America, Donald Trump. President Trump declared that … Continue reading
Tweet All Photos by Randy Stern How do I make up for a lost year? I thought I did when I returned to the Midwest Automotive Media Association’s Fall Rally last year after skipping the larger Spring event at Road … Continue reading
Tweet Was Mark Fields fired…or did he retire? It was already an extraordinary news cycle in the early hours of Monday morning. It did not involve anything violent or tragic. It was a change of command in Dearborn at Ford … Continue reading
What color speaks to you?
It depends on your mood really. Your personality, above all. How you view the world – or how the world views you. But, ultimately, color comes from your life – from the clothes you wear, the colors you choose for your home, etc.
There are arguments over colors – and the psychology of them. Perhaps if you’re into the Green Lantern series, where there is a battle amongst the colors of Lanterns or factions, then you probably understand these arguments over the importance of color in our lives. (I suggest listening to the 619 Bearcast, Episode 38 from last year’s ComicCon to get the entire scoop of what I’m on about)
When it comes to automobiles, we often think in two terms about colors: How individual we are and how much we care about or car. An individual thinker would rather pick a color that speaks to them. If it looks great on a car – and both the car and color reflects the personality of the owner – then, you can see where the relationship between car and owner will go for the term of the car loan. Continue reading
Remember when luxury meant you sat in a nicely appointed interior and moved with grace along the tarmac? You sat in plush velour or the best leather hides behind a swath of wood trim, elegantly-styled instrumentation, while being entertained by a fine audio system.
Nowadays, a luxury car is all about the toys. How much technology can you truly throw into a $30,000-plus automobile? The list of toys on today’s prestige automobiles is unbelievable. If we just start listing out the latest in active safety technology alone, we may forget about the satellite navigation system, intelligent driving aids, central knob controls, iPod/MP3 player porting and Bluetooth enabler inside the cabin. Don’t forget about the airbag count!
Now, what is the latest “toy?” Let’s see, gas/electric hybrid propulsion systems and cleaner diesel technology. It’s not enough to have performance, but to become responsible towards cleaner greenhouse gasses. To pay over $45,000 for the privilege of being guilty for buying a luxury car and showing your true political stripes concurrently.
This is why I am anticipating a mass abandonment by the glitterati on Oscar Night of the Toyota Prius. Remember last year when some of the key celebrities showed up on the red carpet coming out of the ubiquitous hatchback because it was the latest in automotive efficiency? Now, celebrities can show off their green bling in their Lexus RX400h and the GS450h luxomobiles. Continue reading
Tweet Just before PALEXPO opened up to the world’s automotive media for the 87th Geneva International Motor Show, there was some major news to report. General Motors and the PSA Groupe – the parent firm of Peugeot and Citroen – … Continue reading
Tweet All photos by Randy Stern It’s been a while since I had a date. Yes, I realize that this is a website with a focus on automobiles, but let me get to that part shortly. There is, however, a … Continue reading
Tweet To the collective groan of, frankly literally anyone who has heard the news, Mitsubishi brought back the Eclipse…as a crossover. Mitsubishi did acknowledge that they are playing off the name of the extremely popular sports car which sold 1.8 million units … Continue reading