Category Archives: Automotive Industry

Quickies: Driven at #MAMA17SR

Tweet The highlight of #MAMA17SR: 2017 Rolls-Royce Dawn – All Photos by Randy Stern My fourth Midwest Automotive Media Association Spring Rally was intended to make up for a lost year away from it. The Road America course, the nearby … Continue reading

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#MAMA17SR: Well…

Tweet All Photos by Randy Stern How do I make up for a lost year? I thought I did when I returned to the Midwest Automotive Media Association’s Fall Rally last year after skipping the larger Spring event at Road … Continue reading

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Commentary: A Change at The Top in Dearborn

Tweet Was Mark Fields fired…or did he retire? It was already an extraordinary news cycle in the early hours of Monday morning. It did not involve anything violent or tragic. It was a change of command in Dearborn at Ford … Continue reading

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Color Wars!

What color speaks to you?

It depends on your mood really. Your personality, above all. How you view the world – or how the world views you. But, ultimately, color comes from your life – from the clothes you wear, the colors you choose for your home, etc.

There are arguments over colors – and the psychology of them. Perhaps if you’re into the Green Lantern series, where there is a battle amongst the colors of Lanterns or factions, then you probably understand these arguments over the importance of color in our lives. (I suggest listening to the 619 Bearcast, Episode 38 from last year’s ComicCon to get the entire scoop of what I’m on about)

When it comes to automobiles, we often think in two terms about colors: How individual we are and how much we care about or car. An individual thinker would rather pick a color that speaks to them. If it looks great on a car – and both the car and color reflects the personality of the owner – then, you can see where the relationship between car and owner will go for the term of the car loan. Continue reading

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Commentary: What is a Luxury Car These Days?

Remember when luxury meant you sat in a nicely appointed interior and moved with grace along the tarmac? You sat in plush velour or the best leather hides behind a swath of wood trim, elegantly-styled instrumentation, while being entertained by a fine audio system.

Nowadays, a luxury car is all about the toys. How much technology can you truly throw into a $30,000-plus automobile? The list of toys on today’s prestige automobiles is unbelievable. If we just start listing out the latest in active safety technology alone, we may forget about the satellite navigation system, intelligent driving aids, central knob controls, iPod/MP3 player porting and Bluetooth enabler inside the cabin. Don’t forget about the airbag count!

Now, what is the latest “toy?” Let’s see, gas/electric hybrid propulsion systems and cleaner diesel technology. It’s not enough to have performance, but to become responsible towards cleaner greenhouse gasses. To pay over $45,000 for the privilege of being guilty for buying a luxury car and showing your true political stripes concurrently.

This is why I am anticipating a mass abandonment by the glitterati on Oscar Night of the Toyota Prius. Remember last year when some of the key celebrities showed up on the red carpet coming out of the ubiquitous hatchback because it was the latest in automotive efficiency? Now, celebrities can show off their green bling in their Lexus RX400h and the GS450h luxomobiles. Continue reading

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Commentary: GM – Opel/Vauxhall + PSA = ???

Tweet Just before PALEXPO opened up to the world’s automotive media for the 87th Geneva International Motor Show, there was some major news to report. General Motors and the PSA Groupe – the parent firm of Peugeot and Citroen – … Continue reading

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How About a Date?

Tweet All photos by Randy Stern It’s been a while since I had a date. Yes, I realize that this is a website with a focus on automobiles, but let me get to that part shortly. There is, however, a … Continue reading

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Commentary: Mitsubishi Eclipse….As Another Crossover?

Tweet To the collective groan of, frankly literally anyone who has heard the news, Mitsubishi brought back the Eclipse…as a crossover. Mitsubishi did acknowledge that they are playing off the name of the extremely popular sports car which sold 1.8 million units … Continue reading

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Which Half-Ton Pickup is The Best?

Tweet All Photos by Randy Stern There are currently six full-sized half-ton pickups to choose from in the U.S.A. I know, big deal! However, please understand why this topic is important. By volume, the pickup truck is the backbone of … Continue reading

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Commentary: Tweet and Ye Shall Respond

Tweet The first few business days of the year has already yielded some weighty headlines. For one, I was greeted by an e-mail from General Motors reiterating something that those of us who cover industry already know. GM clarified that … Continue reading

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