Category Archives: Automotive Industry

Living the Dream at Road America – Part 2

Tweet One for the Bucket List. All photos by Randy Stern The track was just a recent memory. Adrenaline is not my friend. It used to be, but it seemed to seep away when I got older. The ride alongs … Continue reading

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Living the Dream at Road America – Part 1

Tweet *bleeeeeep* All photos by Randy Stern How do I describe attending the largest of the annual events put on by the media association I belong to? For the first timer, it is perceived to be part-theme park, part-convention and … Continue reading

Posted in Automobile Writing, Automotive Industry, Motorsports, Quickies, Travel Writing | 1 Comment

Five Favorite Industry Failures

Tweet All photos by Randy Stern Failure is something that society either hates or loves. How does a failure occur? Mismanagement is one source of the problem. Incompetency is another – perhaps notes as the biggest source of failure. Timing … Continue reading

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An Evolution in Thinking About the Automobile

Tweet All photos by Randy Stern There is one disadvantage in being an automotive writer. I get it. I am supposed to be the all-knowing person inside the automotive industry. I am supposed to know every damn product sold in … Continue reading

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Commentary: The Forward Lateral to Fred Diaz

Tweet “I am from Texas!” Not a lot of automotive executives can exclaim his heritage as proudly as Fred Diaz. These words resonated in November of 2009 when Fiat announced through an all-day conference on how Chrysler would return to … Continue reading

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Commentary: Four Photos, Many Opinions

Tweet Photo courtesy of Chrysler Group LLC Oh, how quick we are to judge. We are very opinionated when it comes to certain points of interest. Automobiles just happen to be one of those “points of interest.” The subject can … Continue reading

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The Return of Alfa Romeo

Tweet All Photos courtesy of Fiat S.p.A. Alfa Romeo – a great car company once lost to the North American market. If I ask a group of people what Alfa Romeo means to them, I am almost certain that most … Continue reading

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Commentary: “Debuts” Keep ‘em Coming

Tweet Photo by Randy Stern Texas is truck country. I just summed up this entire posting in one sentence. One very powerful sentence that I feel automotive manufactures need to always keep in mind. I know many of you reading … Continue reading

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Commentary: Steering Millions of Dollars of “Scripts”

Tweet Photo courtesy of Chrysler Group LLC “Steer the Script,” you say? That was the Lincoln Motor Company’s chance to become clever during the Super Bowl XLVII broadcast on Sunday. It backfired – that is, if you read all of … Continue reading

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Three Anniversaries of Great Importance

Tweet Happy Anniversary to ME! All Photos by Randy Stern This year will mark some serious anniversaries for three renowned brands in the automotive stratosphere.

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