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Category Archives: Automotive Industry
Tweet *bleeeeeep* All photos by Randy Stern How do I describe attending the largest of the annual events put on by the media association I belong to? For the first timer, it is perceived to be part-theme park, part-convention and … Continue reading
Tweet All photos by Randy Stern Failure is something that society either hates or loves. How does a failure occur? Mismanagement is one source of the problem. Incompetency is another – perhaps notes as the biggest source of failure. Timing … Continue reading
Tweet All photos by Randy Stern There is one disadvantage in being an automotive writer. I get it. I am supposed to be the all-knowing person inside the automotive industry. I am supposed to know every damn product sold in … Continue reading
Tweet “I am from Texas!” Not a lot of automotive executives can exclaim his heritage as proudly as Fred Diaz. These words resonated in November of 2009 when Fiat announced through an all-day conference on how Chrysler would return to … Continue reading
Tweet Photo courtesy of Chrysler Group LLC Oh, how quick we are to judge. We are very opinionated when it comes to certain points of interest. Automobiles just happen to be one of those “points of interest.” The subject can … Continue reading
Tweet All Photos courtesy of Fiat S.p.A. Alfa Romeo – a great car company once lost to the North American market. If I ask a group of people what Alfa Romeo means to them, I am almost certain that most … Continue reading
Tweet Photo by Randy Stern Texas is truck country. I just summed up this entire posting in one sentence. One very powerful sentence that I feel automotive manufactures need to always keep in mind. I know many of you reading … Continue reading
Tweet Photo courtesy of Chrysler Group LLC “Steer the Script,” you say? That was the Lincoln Motor Company’s chance to become clever during the Super Bowl XLVII broadcast on Sunday. It backfired – that is, if you read all of … Continue reading
Tweet Happy Anniversary to ME! All Photos by Randy Stern This year will mark some serious anniversaries for three renowned brands in the automotive stratosphere.
Tweet This is sexy – ZF’s nine-speed automatic for front-drive-biased applications. Photo by Randy Stern We take transmissions for granted. It is true. We do not think of transmissions as we do engines, tires, infotainment systems…and so forth. When we … Continue reading