About Victory & ResedaVictory & Reseda is a blog telling the story of the automobile through the eyes of freelance automotive writer Randy Stern. This blog serves as a virtual intersection of the automobile, its culture, the past, present and future of personal transportation.
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Category Archives: Automotive Industry
Tweet All Photos by Randy Stern When I committed to writing about automobiles over baseball, it was a liberating experience. The results have been many. Doors opened and experiences multiplied through the journey of covering the automotive industry and its … Continue reading
Tweet Wait, that Buick rendering sort of looks like me! All Photos by Randy Stern You hear that cheering in the background? It is because General Motors is going ahead and replacing one of its more popular vehicles. Though reports … Continue reading
TweetDo you remember your first Hyundai? Could it be one of the first ones sold here in the USA? It was only twenty-eight years ago when the first Hyundai Excel sold in the States. That year, Hyundai sold 168,882 of … Continue reading
Tweet The way forward in Brazil? Photo by Randy Stern So…are you in the midst of World Cup fever? If you saw the heroic win by the U.S. Men’s National Team against Ghana, you might be. Look, futbol may seem … Continue reading
Tweet All Photos by Randy Stern Not everything goes the way as it was intended. Selling a new brand in the USA is not as easy as you think. The impetus begins with good intentions, but somehow the idea of … Continue reading
TweetYesterday, Marry Barra vowed to make things right at General Motors. The CEO at GM spoke on the company’s reaction to the Valukas Report regarding the ignition switch failures on North American Delta platform compacts, the Pontiac Solstice and the … Continue reading
Tweet The Weapon – 2014 Buick Regal GS AWD. All Photos by Randy Stern There is one more tale to tell from the 2014 Midwest Automotive Media Association’s Spring Rally. It was one that I wanted to accomplish for a … Continue reading
Tweet The author – and, yes, that is the 2015 Alfa Romeo 4C! Photo by Jiyan Cadiz/Fiat Chrysler Automobile for Victory & Reseda It has been a year since my first Midwest Automotive Media Association Spring Rally. A lot has … Continue reading
Tweet A good cover photograph for the new book. Photo (c) Chrysler Group LLC “Today is much more than a new chapter. We are beginning to write a completely new book.” These were amongst the first words Sergio Marchionne said … Continue reading