Category Archives: Automotive Industry

V&R Stories: I Understand Now

Tweet 2010 Jeep Wrangler Unlimited Rubicon on the Off-Road course at the Jeep “Rocks and Road Tour” at the Mall of America, Bloomington, MN. – All photos by Randy Stern The phrase you’ve seen many times: “It’s a Jeep thing, … Continue reading

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Commentary: Eclipsing The Moment

Tweet Getting eclipse viewing glasses at Daley Plaza, Chicago – Photo by Randy Stern My friends – you are amazing. In following social media, I saw what you did. You did not fly “your Lear Jet to Nova Scotia to … Continue reading

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Commentary: FCA and The Chinese?

Tweet Photo by Randy Stern I hate to say this…it’s my gut feeling…but…”here we go again!” If you have followed the latest news from Auburn Hills, Sergio Marchionne is putting parts of Fiat Chrysler Automobiles on the block. This time, … Continue reading

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Commentary: The Shifting Sands of (Potentially) Discontinued Models

Tweet Soon to be a goner? – All photos by Randy Stern “Sales are down! We must do something!” Imagine being in a meeting when this was uttered from the mouth of someone from upper management. What could transpire next … Continue reading

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Car Guys and Charity in the Twin Cities

Tweet To raise some money for your charity, you have to bring out your best. This is true everywhere. Including the automotive world. And, it could be anywhere. In the Twin Cities, 3M has a standing relationship with the United … Continue reading

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Why Certified Pre-Owned Sales Programs Work

Tweet Photo by Randy Stern One of the biggest suggestions I received by anyone associated with me has to do with car shopping. She suggested that I look into a Certified Pre-Owned vehicle. In her case, it’s usually Certified Pre-Owned … Continue reading

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Commentary: Making a Stand

Tweet Photo by Randy Stern Elon Musk is perhaps a hero. What the Chief Executive Officer at Tesla did was in response to an announcement made by the President of the United States America, Donald Trump. President Trump declared that … Continue reading

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#MAMA17SR: Well…

Tweet All Photos by Randy Stern How do I make up for a lost year? I thought I did when I returned to the Midwest Automotive Media Association’s Fall Rally last year after skipping the larger Spring event at Road … Continue reading

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Commentary: A Change at The Top in Dearborn

Tweet Was Mark Fields fired…or did he retire? It was already an extraordinary news cycle in the early hours of Monday morning. It did not involve anything violent or tragic. It was a change of command in Dearborn at Ford … Continue reading

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Color Wars!

What color speaks to you?

It depends on your mood really. Your personality, above all. How you view the world – or how the world views you. But, ultimately, color comes from your life – from the clothes you wear, the colors you choose for your home, etc.

There are arguments over colors – and the psychology of them. Perhaps if you’re into the Green Lantern series, where there is a battle amongst the colors of Lanterns or factions, then you probably understand these arguments over the importance of color in our lives. (I suggest listening to the 619 Bearcast, Episode 38 from last year’s ComicCon to get the entire scoop of what I’m on about)

When it comes to automobiles, we often think in two terms about colors: How individual we are and how much we care about or car. An individual thinker would rather pick a color that speaks to them. If it looks great on a car – and both the car and color reflects the personality of the owner – then, you can see where the relationship between car and owner will go for the term of the car loan. Continue reading

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