Those of us who shower the manufacturers with these awards have good intentions of handing off the hardware to a worthy winner. We want to see who is the best of them all. We want to demonstrate that our editorial integrity is on the line when we present our trophy or plaque to celebrate their achievements.
On some interesting levels, it has become one of my favorite holidays. Not because of the food, which is what some folks would respond accordingly. Or, the annual football games in Detroit and Arlington, Texas. Or, the futile attempt at getting over the river and through the woods to your family's house for your annual gathering.
For the record, these trucks are no longer called "Dodge." Since 2009, Ram Trucks had to deal with customers who still had no clue that not only this is a stand-alone brand focused on pickup trucks and other commercial vehicles for FCA's North American markets. Then again, they don't read the industry trade publications that have tracked Ram's successes in pickup truck sales against its Ford and General Motors rivals.