It would be easy to tell the story of Saturn as a corporate historiography. Yet, there is more about Saturn than just the foundation, the design and production of the company and its products. It is the cultural impact on how a company – albeit a part of General Motors – sought to connect its products, the way they sold them and the extraordinary consumer engagement that spurred on such immense brand loyalty amongst owners.
We must remind ourselves that a pickup truck was originally intended to be put to work. That is regardless of its size and whether it is built on a frame or in a unibody. For example, midsize pickup trucks were originally seen as the perfect size to do the job in more concentrated settings where parking spaces were at a premium.
The vehicles I want to go over were mentioned in passing on some articles – or, not at all. These represent vehicles that I drove for a very short stint at some event or another. Yet, they yield some headline because of their significance. Or, because you asked me privately whether I have driven it or not.
However, there is one issue that came out of the COVID-19 pandemic is putting a huge hurt on traveler’s wallets. Because of the immediate impact the shutdowns had on the travel business, a lot of financial decisions had to be made. While airlines parked planes all over the world, rental car companies found that they could not afford to keep up current fleet levels when business dropped.