On some interesting levels, it has become one of my favorite holidays. Not because of the food, which is what some folks would respond accordingly. Or, the annual football games in Detroit and Arlington, Texas. Or, the futile attempt at getting over the river and through the woods to your family's house for your annual gathering.
For the record, these trucks are no longer called "Dodge." Since 2009, Ram Trucks had to deal with customers who still had no clue that not only this is a stand-alone brand focused on pickup trucks and other commercial vehicles for FCA's North American markets. Then again, they don't read the industry trade publications that have tracked Ram's successes in pickup truck sales against its Ford and General Motors rivals.
Thanks to your patronage, the local economy experiences an annual economic impact of $19 Million. Over 41 percent of that figure goes into activities outside of the Minneapolis Convention Center – dining, staying overnight at a nearby hotel, attending a Timberwolves game at Target Center, visiting the Walker Art Museum, buying toiletries you forget to pack at the downtown Target, and so forth.