Of course, we can repeat the statement about how strange this year had become thanks to an unwanted virus that have already taken the lives of over 250,000 Americans so far. This health crisis not only forced us to become creative about our stay-at-home Thanksgiving plans. It also altered our annual holiday shopping routines.
I wrote this back in 1995 – twenty-five years ago – when I saw a crisis in a community I belonged to. It was a crisis of priorities – family, yes, but what if you said you welcome "all" and not welcome those who really have no where to go on a given family-oriented holiday? At the time, the response was nil. I have seen things evolve from this since I first wrote this. The spirit of this piece has evolved from community to culture – and I'm glad someone has taken the spirit of this piece to heart. Maybe several someones…
The Bavarian purveyor of "the ultimate driving machine" have been on this site before. In some controlled settings, such as drive events put on by media groups or the company. That 20 minutes behind the wheel of a car with the Roundel badge can be the most stressful thing I have ever done that year. You get one small shot with a BMW – and the pressure is on to deliver something for the Bimmer fans and owners that read this website.
In the automotive world, one expects a certain level of excellence from the products made by the Bayerische Motoren Werke AG. The automobiles BMW produce delivers exactly what serious automotive enthusiasts want: Performance and handling without compromise. It is a reward for the driver who needs an instant dose of vehicular therapy to take on the road in his or her BMW by fulfilling motoring excellence at every corner.
Our generation considers a wider definition of luxury, despite the obvious price connotation of it. Rolls-Royce and Bentley may just be touchstones in terms of luxury, but even their pricing might be not enough compared to the likes of Bugatti, Pagani and a few new Ferraris and Lamborghinis. While a few hundred thousand dollars opens the door to a Rolls-Royce Wraith or Bentley Mulsanne, luxury is also measured by rarity of product and extreme levels of performance.