V&R 10th Anniversary Stories: How V&R Became V&R

The mythology of Reseda is not just rooted in the fact that I grew up there and spent most of my life in this San Fernando Valley suburb. It is grounded in reality in more than a few ways. Reseda used to house several auto dealers: Dodge, Chrysler-Plymouth, Honda, Volkswagen, American Motors, Jeep, Renault, Ford, Chevrolet and Buick. Further up Reseda Boulevard was a Cadillac one. It was through these dealers that I learned about the industry I have been covering professionally over the past ten years.