The thing about re-branding is that it is never an absolute science. There are always debates on whether the new brand should include certain things – or not.
In the case of Victory & Reseda, it is already set in stone that it will be the portal for my automotive writing and my coverage of all things sustainable transportation. Yet, there is another internal debate that I have to settle about the new brand, especially if the intent is to spin-off the blog onto its own entity.
Well…two, but I’ll parse out the biggest one first.
Some may agree that travel writing could be included under this new blog brand. There are a couple of trains of thought regarding including travel writing. One, if it is related to either of the subjects centered under Victory & Reseda – driving trips, use of public transport when traveling or alternatives in intercity travel – then perhaps it would work.
The second being in relation to either automotive or sustainable travel in terms of the experience of a destination, For example, my trip to Detroit in 2006 was centered on the automotive industry and its landmarks throughout Southeastern Michigan. There were my two Los Angeles trips that revolved around both automotive and transit themes. This also justifies my thought about including travel writing as part of the Victory & Reseda package.
If I were to further justify travel writing as part of the theme of Victory & Reseda, I would look back at the notion of travel as part of the ideas that swirled around my bedroom just a couple of blocks off of that intersection. That intersection seems to have always catapulted me on my travels in my first 23 years of my life.
But, some might say that travel writing is a completely different genre. Certainly, I have nothing on Rick Steves, Rudy Maxa or the local travel writer for the paper. Yet, I find that I can create a sense of place from the seat of a bus, train or automobile if I were to relay my experiences using that context.
The justifications seem logical. But, is this something that would work with this blog? I’m leaning towards including the travel writing when the new blog rolls out. That decision hasn’t been made, yet.
The other debate is the fate of my own blogsite – this one. The financial costs of running a completely new site may be challenging, which also made me consider what to do with this current one. I could convert the front end of the site to “Victory & Reseda” with the URL in tact – while having the business page and side bar available to point to The Heirloom as well as my business offerings. That would also mean migrating my sports writing to The Heirloom and offing unrelated pieces into an archive site somewhere.
In an ideal world, a separate blogsite with its own URL would make sense in the long run. That, plus Google AdSense added for a revenue stream.
Right now, I’m thinking out loud as to my options in both the near and long term. If you have any feedback, go ahead and comment below. I’d love to hear what you want, dear reader.
Victory & Reseda is off and running…with more to come!
Photo by Randy Stern