A long time ago, the tag line "Standard of the World" stood for something special.
Over 100 years ago, the Cadillac Motor Car Company earned the right to call itself a "standard" above all else by advancing the automobile on several fronts. In 1908, Cadillac won the Royal Automobile Club's Dewar Trophy for demonstrating vehicle reliability with extensive use of interchangeable parts. Cadillac engineers disassembled one their cars, built it back up again and drove off in it. Back in 1908, that was considered revolutionary. A second Dewar Award was earned in 1912 for Cadillac's revolutionary key-initiated electric starting system.
These award-winning innovations are things we take for granted today. By giving the automobile a much-needed boost at a time when not a lot of people even considered one as part of their lives, we could appreciate Cadillac's right to proclaim itself as the "Standard of the World" a century ago.
For decades, Cadillac was the best selling luxury car in the world. It retained its leadership by being audacious in every way. We recognize the fins of the 1959 Cadillac – and the staggering detail of every inch of that model. There had to be a point where Cadillac's claim of being "Standard of the World" would no longer become relevant.