The pickup truck – it is an American institution.
For as long as the automotive industry installed pre-fabricated boxes to be placed behind a chassis-cab truck, Americans used the good ol' pickup primarily as a work vehicle. If you built something, you used your truck to haul your tools and materials to your job site. If you're a farmer, you used your truck to distribute hay bails or send needed items out to the far reaches of your property.
As work vehicles, they dutifully serve their owners well. Even so, the pickup truck also serves as a recreational vehicle. Whether it is a camper that slid onto the bed or pulling a trailer with the family boat on it, pickups are asked to do more and are configured to provide the performance necessary to enjoy life.