There is a reason behind making this audacious statement. In my realm of social media, I receive many feeds from Facebook, Twitter and Google+ from my automobile sources. They speak in an institutional voice that is necessary to convey a condensed message within the constraints of these outlets. It is the art of language distilled in a short burst of words, hashtags and shortened URLs.
For every person appearing in that video, there is always someone who will argue that people like myself do not matter. For the former New York Giants Super Bowl hero, the member of Congress in the north and east suburbs of the Twin Cities and the security person at Target Field, we are challenged with finding positive ways to overcome the negativity that pervades in every corner of our society. GM has done exactly that with their “It Gets Better” video.