So far, I covered two auto shows this year – and I have no regrets attending either one!
In the last part, I gave some of my friend’s opinions about the products on show at this year’s Twin Cities Auto Show. It was great to have Kevin on board through most of my time at the Minneapolis Convention Center. It was also good to run into Rick and Eric, Matt and his houseguest from Iowa (who’s name escapes me right now – my apologies). Going to a place and seeing familiar faces help make this work worth doing.
Part of my time at the Twin Cities Auto Show was spent connecting with media contacts from a few companies. I was introduced to Toyota’s regional contact where we had an extensive conversation about the role of writers like myself in covering their products. We agreed that I, amongst others across the globe, could convey a better picture of what’s happening in the industry as well as the established press can. That’s validation of ten years of doing this professionally – paid or not.
This is the job of a writer – to be there, experience the moment and report back my findings. There are also many backstories to cover as well. Once it is all put together, then you have something everyone would read.
That’s how it works…sometimes.
One story that loomed over the Twin Cities Auto Show had been the coverage of the earthquake off the coast of Miyagi Prefecture in Japan and the events afterwards. Within reach of the epicenter of the quake and the tsunami’s rush of water and debris are key facilities of the automotive industry. As reports come in that some of these facilities received some collateral damage resulting from the tremor, there were thoughts in the back of my mind as to ways to address these issues. Rather, to see what kind of result the damaged facilities will have on a global scale.(more…)