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Chicago 2011: Shining (Penta)Star

April 1, 2020 by Randy Stern
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If you have read this site over the years, one particular automaker shows up on these pages as a through-line. Why? I have always been a fan of said automaker.

Then again, how many times have I stated how much I’ve been in Chrysler’s corner? Every time the Auburn Hills-based company is down, it always gets back up from the canvas. It always innovates through historically top-notch engineering and design.

It came as almost no surprise that I was able to connect with Chrysler prior to arriving on the show floor. Being an independent blogger among automotive professionals, I was brought into the realm of the Pentastar as an originator of relevant and topical material using strictly electronic media. For the two days I worked the show’s floor, I was never too far from the Pentastar’s beacons. They began following me on Twitter – something I never expected.

So, obviously, the following stories from this year’s Chicago Auto Show were all about Chrysler. Enjoy the salad…

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Chicago 2011: Darth Vader's Foil, The GS Button and the Latest Saab Story

April 1, 2020 by Randy Stern
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Welcome to the we’re-almost-out-of-the-global-economic-crisis reality of the automobile industry.

Two years ago, government bailouts and bankruptcy challenged the industry’s ability to produce excellence across the globe. With General Motors and Chrysler emerging as changed entities, others had fielded setbacks of their own. Toyota’s handling of unintended acceleration claims and niggling quality issues began to topple the giant from Japan. Even Honda was caught in the recall mix, but lost ground to Nissan in a twist of interesting fate.

The game has now shifted to Ford, Hyundai and Kia. Ford’s refusal to take government loans made it stronger. The product mix in North America alone helped build some confidence in a company most analysts predicted would lose footing before GM and Chrysler stateside. Hyundai and Kia began to create automobiles consumers love – and build them on a level once enjoyed by Toyota, Nissan and Honda. Now, demand for Hyundai’s popular models created some scenarios between manufacturing sites in the USA and the Republic of Korea.

Today, the Chicago Auto Show set the stage for this new reality. As the industry returns to growth, there are still storylines being played out on the floor of McCormick Place. Here’s what went down…

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Chicago 2011: Preview

April 16, 2020 by Randy Stern
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TweetOn my 40th birthday, I worked the second press day of the Chicago Auto Show. It was in 2004 – and, eventually, I celebrated my birthday hours after I left McCormick Place and the Bentley stand. But, I will admit thoroughly enjoying my first ever press days at any event and delivering my work to …

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Detroit 2011: The Wacky Goings-On at Cobo Hall

April 16, 2020 by Randy Stern
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TweetIf you’re like me, you’re following what’s going on at the North American International Auto Show in Detroit. It’s exiting stuff already. There’s something for everyone it appears. Shall I parse it all out for you? MORE GREEN THAN YOU THINK: While the Chevrolet Volt collects its accolades, the competition is lining up. Ford and …

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About Victory & Reseda

Victory & Reseda is a website/blog telling the story of the automobile through the eyes of freelance automotive writer Randy Stern and friends. This website/blog serves as a virtual intersection of the automobile, its culture, the past, present and future of personal transportation. It also features travel pieces that center on the automotive experience.

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