There was a time when the future of the automobile was exhibited to the public as a "concept." A concept vehicle was truly a vision of the future for which a few components would be present in new models within a few years later. Others were just straight out of science fiction with none of the concept's ideas brought to market at all.
In the case of the pickup truck, there are many opportunities to customize one to ratchet up the cool factor. Any truck with four-wheel-drive can get a lift or level of its suspension, knobbier tires with custom wheels, skid plates for the frame, accessories for the exterior and inside, and then some. Some have even tweaked the engine for more performance and swapped out the transfer case and differentials to match the increased performance from underneath the hood.
The noise has died down a bit. Perhaps to a point where I can think clearly about Thursday's big reveal at the Marine Air Force Base in Tustin, California. Granted, I was not there. General Motors did a huge push for the rest of us to watch live as they revealed the eighth generation of America's remaining true sports car – the Chevrolet Corvette.