In the case of the pickup truck, there are many opportunities to customize one to ratchet up the cool factor. Any truck with four-wheel-drive can get a lift or level of its suspension, knobbier tires with custom wheels, skid plates for the frame, accessories for the exterior and inside, and then some. Some have even tweaked the engine for more performance and swapped out the transfer case and differentials to match the increased performance from underneath the hood.
The noise has died down a bit. Perhaps to a point where I can think clearly about Thursday's big reveal at the Marine Air Force Base in Tustin, California. Granted, I was not there. General Motors did a huge push for the rest of us to watch live as they revealed the eighth generation of America's remaining true sports car – the Chevrolet Corvette.