In the case of the pickup truck, there are many opportunities to customize one to ratchet up the cool factor. Any truck with four-wheel-drive can get a lift or level of its suspension, knobbier tires with custom wheels, skid plates for the frame, accessories for the exterior and inside, and then some. Some have even tweaked the engine for more performance and swapped out the transfer case and differentials to match the increased performance from underneath the hood.
