There is a lot to unpack here. However, Stellantis made this a bit easier for me to navigate their strategy through the slogans that goes with each brand. The slogan is the messenger for what exactly they plan for each brand. Some of them are too tasty to read. Others fit what they are doing already or plan to do in the future.
Luxury is what the Chrysler brand has always been known for. Go back in history when the vision of Chrysler was attainable luxury and prestige. For example, the Imperial was badged as a Chrysler until 1955. That car was understated in the way it presents itself to wealthy clientele. It also instilled a sense of luxury that guides the Chrysler brand today.