Think about the idea of intention and purpose. A designer, an engineer, and an executive – oh, yes, let's not forget the folks in accounting – are all involved in the process of creating a vehicle. Once everyone signs off on it, they have to campaign for its success. Even the marketing folks have to be on board with selling it to everyone – dealerships, the communications folks, and, ultimately, the consumer.
The Nuovo Cinquecento was an interesting piece of automotive culture. It's arrival into the European market in 2007 sparked a revival for the brand with its retro design onto a modern platform. Fiat was turning around and creating better vehicles for the markets it served by that time. The 500 was indeed the one layer of the cake that truly made it great.
Here we go again! Round 3 of this year's roundup of vehicles that I worked with but appear elsewhere in the mediasphere. Sometimes, it is hard to track which vehicles were published where. However, CarSoup.com has been getting the lion's share of my work lately. It is with intention, as they try to build traffic for vehicle reviews before site visitors select which vehicles they should choose from. It works that simply. But, hey, at least V&R gets some traffic on here for our (er, my) reviews. You've read them, right?
Let me start off with a story…
The Boy Scouts of America introduced a merit badge called Truck Transportation in the mid-1970s. It is one of the few merit badges that have young boys look at the industrial complex that feeds into their community's economy. They realize that some Boy Scouts may be interested in pursuing a life in the world of transport of goods either behind the wheel or back at the office.