Tag: Fiat

November 24, 2021

Historiography: The Epic Failures

Sadly, this is a business lesson that often used as examples of failures. But, should we consider them failures? Perhaps another lesson from the music industry would be apt here – if you had a one-hit wonder and continues to have airplay and downloads, you are not a failure.

July 13, 2021

Commentary: Unpacking Stellantis's EV Day

There is a lot to unpack here. However, Stellantis made this a bit easier for me to navigate their strategy through the slogans that goes with each brand. The slogan is the messenger for what exactly they plan for each brand. Some of them are too tasty to read. Others fit what they are doing already or plan to do in the future.

September 4, 2019

Commentary: Nuovo Cinquecento non è più in America

The Nuovo Cinquecento was an interesting piece of automotive culture. It's arrival into the European market in 2007 sparked a revival for the brand with its retro design onto a modern platform. Fiat was turning around and creating better vehicles for the markets it served by that time. The 500 was indeed the one layer of the cake that truly made it great.

August 18, 2019

My Favorite Mid-Engine Cars

Mid-engine cars are not a new phenomenon. They’ve been around for decades. It is a simple set of physics and calculus that provides a car with near-perfect balance and center of gravity thanks to the engine mounted towards the middle of the vehicle.

January 23, 2019

My Favorite Vehicles of 1969

TweetThe year 1969 was the "calm after the storm." Or, was it? Richard M. Nixon was sworn in as the President of the United…