Maybe I was too accustomed to the outgoing model. That last F-150 was innovative with its aluminum cab and bed bolted on top of a stronger frame. Then, you have not one, but three EcoBoost V6s engines, along with a diesel and a well-balanced V8 to the lineup. And, let’s not forget about the Raptor! Even with fewer cylinders and two turbochargers, the Raptor lived up to its mission of its original V8 icon, and rightfully so.
In the meantime, the automotive retail business has been working overtime to reinvent itself. They are hungry for inventory, while production is ramping up under safer conditions along the assembly lines. Used cars are becoming scarce, with some auction facilities laying off personnel. However, the rental car companies are trying to reduce excess fleet in the pall of financial issues due to a reduction in travel.
Of course, the story always changes. The ebb and flow of the luxury car business saw non-American brands take over the marketplace once ruled by Cadillac and Lincoln. While the former “standard of the world” began chasing the Germans with its international interpretation of their iconic design, Lincoln stuck its guns by continuing to be an American luxury car brand.
The turn of the 1970s was a time of transition. It was clear that Richard Nixon wasn't going anywhere. His administration oversaw the first landing on the moon by human beings, but the escalating war in Vietnam dogged his leadership. In 1968, many thought Nixon was the peace candidate for President. He would end up sending more USA troops into Southeast Asia.