Think about the idea of intention and purpose. A designer, an engineer, and an executive – oh, yes, let's not forget the folks in accounting – are all involved in the process of creating a vehicle. Once everyone signs off on it, they have to campaign for its success. Even the marketing folks have to be on board with selling it to everyone – dealerships, the communications folks, and, ultimately, the consumer.
A couple of years ago, I had my first turn at the Ford F-150 Raptor. I likened the desert-running off-road icon to having an age reversal when one tries to drive one. The "Benjamin Button" factor immediately send us back to being a child again when you see a patch of land and want to send this 450-horsepower beast to destroy it further. I don't know – being child-like or childish. You pick which one you want to be when you drive a Raptor.
It is easy to dismiss this particular pickup truck. The large aluminum wheels and lower profile tires never amount to a smooth ride, even with a load in the box. The amount of leather and chrome leads to something pretentious that never end up well when parked alongside more humble pickup trucks. It is as you spent too much money for something that is designed for work and serious play.