There was a time when the future of the automobile was exhibited to the public as a "concept." A concept vehicle was truly a vision of the future for which a few components would be present in new models within a few years later. Others were just straight out of science fiction with none of the concept's ideas brought to market at all.
Think about the idea of intention and purpose. A designer, an engineer, and an executive – oh, yes, let's not forget the folks in accounting – are all involved in the process of creating a vehicle. Once everyone signs off on it, they have to campaign for its success. Even the marketing folks have to be on board with selling it to everyone – dealerships, the communications folks, and, ultimately, the consumer.
In the case of the pickup truck, there are many opportunities to customize one to ratchet up the cool factor. Any truck with four-wheel-drive can get a lift or level of its suspension, knobbier tires with custom wheels, skid plates for the frame, accessories for the exterior and inside, and then some. Some have even tweaked the engine for more performance and swapped out the transfer case and differentials to match the increased performance from underneath the hood.
"Standard of the world" dictated a level of luxury one expects from the crest of the Cadillac family as applied to each automobile since 1903. Some would argue that its level of luxury would only be eclipsed by a chosen few – Rolls-Royce, Duesenberg, Pierce-Arrow, Marmon, to name some of the few. It had its contemporaries, such as Packard and Lincoln. Even Chrysler's Imperial would match Cadillac's level of luxury during its time as the top model in the company's lineup.