For starters, your definition may be different than the next person’s. Luxury is subjective to the beholder. How you define it depends on your expectations of what luxury means to you. Also, how luxury feels to you.
Think about the idea of intention and purpose. A designer, an engineer, and an executive – oh, yes, let’s not forget the folks in accounting – are all involved in the process of creating a vehicle. Once everyone signs off on it, they have to campaign for its success. Even the marketing folks have to be on board with selling it to everyone – dealerships, the communications folks, and, ultimately, the consumer.
In the case of the pickup truck, there are many opportunities to customize one to ratchet up the cool factor. Any truck with four-wheel-drive can get a lift or level of its suspension, knobbier tires with custom wheels, skid plates for the frame, accessories for the exterior and inside, and then some. Some have even tweaked the engine for more performance and swapped out the transfer case and differentials to match the increased performance from underneath the hood.
"Standard of the world" dictated a level of luxury one expects from the crest of the Cadillac family as applied to each automobile since 1903. Some would argue that its level of luxury would only be eclipsed by a chosen few – Rolls-Royce, Duesenberg, Pierce-Arrow, Marmon, to name some of the few. It had its contemporaries, such as Packard and Lincoln. Even Chrysler’s Imperial would match Cadillac's level of luxury during its time as the top model in the company’s lineup.
Once upon a time, General Motors dropped off a few Buicks across the Pacific in China. They loved them – a lot. Then, came the Japanese invading Manchuria, World War II, the push back of the Japanese invaders, and the rise of communism and Mao Zedong. Mao dies, China finds a way to have communism with capitalism, and Buick returns to become the biggest nameplate in the land.
Here we go again! Round 3 of this year’s roundup of vehicles that I worked with but appear elsewhere in the mediasphere. Sometimes, it is hard to track which vehicles were published where. However, CarSoup.com has been getting the lion’s share of my work lately. It is with intention, as they try to build traffic for vehicle reviews before site visitors select which vehicles they should choose from. It works that simply. But, hey, at least V&R gets some traffic on here for our (er, my) reviews. You’ve read them, right?