Historiography: A Different Kind of Car Company

It would be easy to tell the story of Saturn as a corporate historiography. Yet, there is more about Saturn than just the foundation, the design and production of the company and its products. It is the cultural impact on how a company – albeit a part of General Motors – sought to connect its products, the way they sold them and the extraordinary consumer engagement that spurred on such immense brand loyalty amongst owners.

My Favorite Drives Before The Victory & Reseda Era

When families are prompted to gather around, they're on the road involved in an epic drive to their destination. Or, they're sitting down for a story or two. Stories that need to be retold, even when loved ones are no longer around due to the pall of the COVID-19 Pandemic.

Historiography: The Rise of the Mini-Truck

What we saw were the results of these measures that shaped the automotive industry in North America in 1982. It wasn’t enough to build smaller passenger cars. There was something else that took place that also changed the way we looked at transportation – for both work and play.

Historiography: The Rebirth of Performance

A young man loved his cars fast, furious…or astute. The Lamborghini Countach would soon replace Farah Fawcett on some bedroom walls, but even Journey or Rush couldn't yield to a difficult-to-drive Italian supercar. As we began to attain our licenses, we pondered the possibilities of where it would take us. Rather, in what vehicle would we get there?

Historiography: The Assembly Lines Across The Upper Midwest

There are now generations of Americans who have forgotten that there was a mighty production facility in their community. Though some of them have not seen the wrecking ball, others either resemble a lay of wasteland or have been built to unrecognizable specifications.

My Favorite Vehicles From 1977

The year 1977 was a watershed moment in the automotive industry. The OPEC Oil Crisis was already over. However, the lessons learned from the crisis began to trickle down into the products North American automakers rolled out.

My Favorites From A Six-Year-Old's Perspective

The turn of the 1970s was a time of transition. It was clear that Richard Nixon wasn't going anywhere. His administration oversaw the first landing on the moon by human beings, but the escalating war in Vietnam dogged his leadership. In 1968, many thought Nixon was the peace candidate for President. He would end up sending more USA troops into Southeast Asia.