The hometown auto show can still be welcoming…sometimes.
This year's Twin Cities Auto Show packed the Minneapolis Convention Center with plenty of eye candy for everyone. Though devoid of the concepts seen at the major shows, there were plenty of surprises to be had on the show floor. Overall, one goal was accomplished – it brought every brand sold in the state of Minnesota (and Western Wisconsin) under one roof.
I was there on the first day, Saturday March 10th, as well as Media event on Monday March 12th. Both days were needed to take in photography and catch up on vehicles I saw in Chicago. It was also a chance to interface with local friends, industry folks and to see who in the local media would cover this event.
The event also engaged my links back to my core readership through a preview in Lavender magazine and promos through two local community organizations – the North Country Bears and the Minneapolis Movie Bears. Tickets were given away to a lucky few readers and supporters in drawings held at two events. In all, this Auto Show was to increase engagement with the readership.
The show offered more for the attendee.
Consider how large the Chicago Auto Show's exhibition space is. That is 1.2 million square feet of space that has everything and anything you will need to navigate through the automotive world. Couple that with in-show experiences – ride-alongs, an area celebrating the United States Army, fun areas for the kids, vendors, and so forth – then you understand why one would come to McCormick Place in mid-February.
Between the two auto shows I attend annually, Chicago offers more bang for the buck. The First Look for Charity is considered one of the top events to do for the socially mobile in the Chicagoland Area. The show attracts an entire region to McCormick Place with new vehicles that are currently on sale or coming soon to a dealer near you.
As a member of the working automotive media corps, if I was unable not attend the shows in Los Angeles, Detroit, New York, Houston, Washington, or anyplace we are welcome, Chicago is a great place to catch up on what I missed throughout the calendar.
Let’s do some catching up, shall we?
On some level, Victory & Reseda provides some form of consumer information for the weary automobile shopper. At least I try to advise the interested car buyer whether a specific vehicle reviewed on here is worth cutting a check or not. It is not the main reason why I do this site, but it is something that is a byproduct of the work I put into this spot on the interwebs.