Remember when you actually followed your owner's manual and replaced parts from your local dealership? You recall the clause in the owner's manual to replace your oil filter, air filter and spark plugs with a manufacturer's own brand. How many of us actually did that?
Seventy-five years ago, a company called Chrysler decided to join General Motors and Ford to offer a distinct brand of maintenance parts along with accessories to customize your vehicle. GM called their products "AC" or "Delco-Remy." Ford had "Autolite" and "Motorcraft." Chrysler came up with the brand "Motor Parts" whose acronym has gone beyond just a brand for an anti-freeze solution – Mopar.
The name Mopar is more than just the brand for parts and accessories for Chrysler and Fiat products. It is a calling card for all things Chrysler, Dodge, Jeep, RAM, SRT, Plymouth, Eagle, DeSoto, Imperial…and so on. For the past 75 years, Mopar is a term of endearment for a company and its output of loyalty through customization and optimal maintenance of Chrysler's vehicles.