There is a lot to unpack here. However, Stellantis made this a bit easier for me to navigate their strategy through the slogans that goes with each brand. The slogan is the messenger for what exactly they plan for each brand. Some of them are too tasty to read. Others fit what they are doing already or plan to do in the future.
Remember "Toonces The Driving Cat?"
You have to admit that was one of Saturday Night Live's most brilliant ideas during the Phil Hartman era. The concept of having a cat that drove the family car even with Victoria Jackson and Steve Martin in it was something else.
You know who else loves to drive? Me! Yet, compared to Toonces, I avoid any cliff as humanly possible.
The point here is a new fun and interactive way to develop crowd-sourced content towards further engagement for V&R. I call it "WWRD?" Translation: What Would Randy Drive?
How this works is simple. Via V&R's social media channels on Facebook, Twitter and Google+, I will ask the question for WWRD? submissions. The submissions are compiled and delivered with 3-5 vehicles as called out by YOU.
On your end, just give me a vehicle – any car, truck, SUV/crossover, van of any make, model and year. What I do is compile what I know of said vehicle and give you an answer why or why not I would drive it. I'll also explain why.