Historiography: A Rare, But Common Sight
The interesting point about such vehicles is the fact that the brand no longer exists. These are mobile orphans that defy the laws of vehicular life.
The interesting point about such vehicles is the fact that the brand no longer exists. These are mobile orphans that defy the laws of vehicular life.
Sadly, this is a business lesson that often used as examples of failures. But, should we consider them failures? Perhaps another lesson from the music industry would be apt here – if you had a one-hit wonder and continues to have airplay and downloads, you are not a failure.
A young man loved his cars fast, furious…or astute. The Lamborghini Countach would soon replace Farah Fawcett on some bedroom walls, but even Journey or Rush couldn't yield to a difficult-to-drive Italian supercar. As we began to attain our licenses, we pondered the possibilities of where it would take us. Rather, in what vehicle would we get there?
The year 1977 was a watershed moment in the automotive industry. The OPEC Oil Crisis was already over. However, the lessons learned from the crisis began to trickle down into the products North American automakers rolled out.
The turn of the 1970s was a time of transition. It was clear that Richard Nixon wasn't going anywhere. His administration oversaw the first landing on the moon by human beings, but the escalating war in Vietnam dogged his leadership. In 1968, many thought Nixon was the peace candidate for President. He would end up sending more USA troops into Southeast Asia.
TweetIt sounds like a myth, but it is true: I was brought home from the hospital in my mother's 1955 Oldsmobile Ninety-Eight Starfire convertible. A fact that would otherwise be trivial is an indicator of what my future would hold. Let alone a point of historical reference that denotes a heritage of car ownership. Perhaps …
I’m still picking up from the "cutting room floor" vehicles that did not make the cut back in 2017 for the sake of our ninth anniversary. This is really an exercise that tests my memory, as well as giving a look back at vehicles that have stood the test of time over a decade ago.
Think about the idea of intention and purpose. A designer, an engineer, and an executive – oh, yes, let’s not forget the folks in accounting – are all involved in the process of creating a vehicle. Once everyone signs off on it, they have to campaign for its success. Even the marketing folks have to be on board with selling it to everyone – dealerships, the communications folks, and, ultimately, the consumer.
Mid-engine cars are not a new phenomenon. They’ve been around for decades. It is a simple set of physics and calculus that provides a car with near-perfect balance and center of gravity thanks to the engine mounted towards the middle of the vehicle.
TweetHave you ever looked at a vehicle out on the road – or in a parking lot – and wondered "why would anyone own such a thing?" Sounds judgmental, right? It is…or, not. The big thing about the vehicles we drive is that we choose it for a reason. Maybe it's the interior space. Maybe, …