There is a lot to unpack here. However, Stellantis made this a bit easier for me to navigate their strategy through the slogans that goes with each brand. The slogan is the messenger for what exactly they plan for each brand. Some of them are too tasty to read. Others fit what they are doing already or plan to do in the future.
For his photoshoot, we decided on a morning scene just after dawn. Latawiec's shots came with a blaring sun and somewhat cold air. His perspectives were definitely different, but offered up a vibe that resonated with the factory-made "trophy truck." You will see more landscapes of the nearby area in Carver, Minnesota here.
However, this one is a very special vehicle. The 2021 Ram 1500 TRX is the most powerful factory-built full-size half-ton pickup truck. Powered by the 702-horsepower 6.2-liter supercharged Hellcat HEMI V8, this is best described as the "trophy truck" version of the "best pickup truck in the business." Made for off-highway adventures, this is nothing short of absolute fun.
In the meantime, the automotive retail business has been working overtime to reinvent itself. They are hungry for inventory, while production is ramping up under safer conditions along the assembly lines. Used cars are becoming scarce, with some auction facilities laying off personnel. However, the rental car companies are trying to reduce excess fleet in the pall of financial issues due to a reduction in travel.