Historiography: A Different Kind of Car Company

It would be easy to tell the story of Saturn as a corporate historiography. Yet, there is more about Saturn than just the foundation, the design and production of the company and its products. It is the cultural impact on how a company – albeit a part of General Motors – sought to connect its products, the way they sold them and the extraordinary consumer engagement that spurred on such immense brand loyalty amongst owners.

Throwback Review: Rethinking the Mid-Size American Sedan

When I get behind the wheel of a car I would consider buying, I let nothing get by me. Details are just the beginning. From there, I have no qualms about making this a game of inches. Fuel economy, driving position, rear seat room, ergonomics…wheel travel.

My Favorite Loss Leaders

Tweet Everyone loves a Grand Am! – All Photos by Randy Stern This decade saw six brands simply disappear from American showrooms: Pontiac, Saturn,…

Five Favorite "Brief Appearances"

Tweet All photos by Randy Stern O, Five Favorites, we hardly knew ye… Frankly, the old Five Faves have been set aside somehow thanks…

Them and Us (Part 1)

If money talks, then why are some people refuse to allow around nine percent of the American population to say anything? Or, simply, be themselves?