It would be easy to tell the story of Saturn as a corporate historiography. Yet, there is more about Saturn than just the foundation, the design and production of the company and its products. It is the cultural impact on how a company – albeit a part of General Motors – sought to connect its products, the way they sold them and the extraordinary consumer engagement that spurred on such immense brand loyalty amongst owners.
TweetIt sounds like a myth, but it is true: I was brought home from the hospital in my mother's 1955 Oldsmobile Ninety-Eight Starfire convertible. A fact that would otherwise be trivial is an indicator of what my future would hold. Let alone a point of historical reference that denotes a heritage of car ownership. Perhaps …
TweetA Victory & Reseda Throwback Review of the 2009 Saturn Outlook How could I discuss another automotive nameplate being euthanized? How should I honor it? It would depend if there were any of said nameplate’s products around to drive. Well, I found one. It's not a Pontiac, but rather a Saturn. You remember Saturn? You …
When I get behind the wheel of a car I would consider buying, I let nothing get by me. Details are just the beginning. From there, I have no qualms about making this a game of inches. Fuel economy, driving position, rear seat room, ergonomics…wheel travel.
Tweet Everyone loves a Grand Am! – All Photos by Randy Stern This decade saw six brands simply disappear from American showrooms: Pontiac, Saturn, Hummer, Mercury, Saab and Suzuki. They join the misbegotten that danced in front of us for our dollars. Some of these brands ended a lengthy history of success – and failure. …
If money talks, then why are some people refuse to allow around nine percent of the American population to say anything? Or, simply, be themselves?