The market is swaying towards active lifestyle consumers looking for something that will get them closer to the trailhead or the water’s edge.
In its second-generation, the Crosstrek is now the third best-selling model in the Subaru lineup in the USA. It continues to be the choice of fun-seeking active people looking for a smaller vehicle to do anything their heart’s desire. In other words, it is proof that you do not need an Outback or Forester to experience the world around you.
Translation: Japanese cars were thought of as cheap tin boxes that would never make it through a Minnesota winter. That was the mentality of the American consumer until the last couple of decades. It does help that several Japanese automakers set up shop building vehicles on our soil to change our collective minds.
It may appear to be one, if you apply the classic definition of one onto the Subaru Outback. Breaking it down, the Outback is co-developed with the Legacy sedan – a wagon version, if you must be technical about it. Yet, Subaru adds more to the mix to make it more crossover-ish towards being a lower height SUV.
Prior to April of 2011, I tried my hand on automotive vehicle reviewing by talking about the cars I rented. They helped me understand what these vehicles were all about. I paid attention to their positive and negative attributes very closely. The result was informed opinions with the approach of living with each of these vehicles day in and day out.
It affirms Subaru's reputation of creating vehicles based on a standard horizontally-opposed engine and an all-wheel-drive platform for most (except for the BRZ) of their vehicles to be driven on. It also affirms how Subaru has leveraged the massive popularity of the Outback wagon (OK, crossover) as a cornerstone of everything they do – sort of.