The hometown auto show can still be welcoming…sometimes.
This year's Twin Cities Auto Show packed the Minneapolis Convention Center with plenty of eye candy for everyone. Though devoid of the concepts seen at the major shows, there were plenty of surprises to be had on the show floor. Overall, one goal was accomplished – it brought every brand sold in the state of Minnesota (and Western Wisconsin) under one roof.
I was there on the first day, Saturday March 10th, as well as Media event on Monday March 12th. Both days were needed to take in photography and catch up on vehicles I saw in Chicago. It was also a chance to interface with local friends, industry folks and to see who in the local media would cover this event.
The event also engaged my links back to my core readership through a preview in Lavender magazine and promos through two local community organizations – the North Country Bears and the Minneapolis Movie Bears. Tickets were given away to a lucky few readers and supporters in drawings held at two events. In all, this Auto Show was to increase engagement with the readership.
The show offered more for the attendee.
In May on V&R (and in October in Lavender), there was an article looking at the corporate view of the interconnection between the automotive industry and the LGBT community. It spurred plenty of discussion offline on how this information either helped both sides of the question – or, whether it truly mattered at all.
As an update to these articles, the Human Rights Campaign just released their 2012 Corporate Equality Index.
It's true – I grew up 23 miles away from the site of this year's Los Angeles Auto Show.
So, how did I get 1,935 miles away from it? Why was I not there to cover it? Long story…but the show did yield some spectacular debuts. Some of these world premieres were well worth the wait.
It is a good thing that the Los Angeles Auto Show found resonance in its timeslot in November. The show itself puts the West Coast in the spotlight for our industry. November in Los Angeles is a great time to soak it all in – just before the Thanksgiving crush.
I'm talking about those of us in and around the automotive industry. But, for those of you who are planning to attend the show…what a way to spend turkey week!