My Favorite Industry Failures
How does a failure occur? Mismanagement is one source of the problem. Incompetency is another – perhaps notes as the biggest source of failure.
Tag: Suzuki
My Favorite "Brief Appearances"
Do you remember any vehicle that showed up in one moment and was gone before we knew it? Of course not!
Historiography: The Epic Failures
Sadly, this is a business lesson that often used as examples of failures. But, should we consider them failures? Perhaps another lesson from the music industry would be apt here – if you had a one-hit wonder and continues to have airplay and downloads, you are not a failure.
Historiography: One of The Spoils of Living in California
My childhood was dictated by a few well-known facts about the USA automotive market. One, I lived in California. This was a very convenient place for importers to start their operations first, as its ports were across the Pacific from Japan and the Republic of Korea. Also, the state’s market had a track record of customer acceptance of Japanese and Korean imports. Toyota and Nissan started in California and saw their fortunes grow there over time.
Eight Years of V&R…So, Which Vehicles Are Missing?
We also had the opportunity to work with some great automobiles – also, too numerous to list beyond the four we posted before. Maybe, someday I’ll have a list of everything that made this website and my own media work worth these past eight years.
My No-So-Favorite Vehicles That Make You Scratch Your Head and Wonder "Why Did You Buy This?"
TweetHave you ever looked at a vehicle out on the road – or in a parking lot – and wondered "why would anyone own such a thing?" Sounds judgmental, right? It is…or, not. The big thing about the vehicles we drive is that we choose it for a reason. Maybe it's the interior space. Maybe, …
Throwback Review: Call It What You Will…
Perhaps it needs a mask. Nissan created a new preview site for their upcoming GT-R coupe as a play on the multitude of videos posted of their prototypes in action at the Nurburgring. Each one of these testers had a black mask obscuring the front end of each vehicle. Therefore, Nissan dubbed their preview site after the "black mask." This gives the upcoming supercar a bit of mystery before its official unveiling at the upcoming Tokyo Auto Show.
The Last Ride for American Suzuki's Auto Business
Tweet Photo by William Maley/Cheers & Gears As predicted by various people in the know, it still came as a surprise. It was announced on Monday that American Suzuki Motor Corporation would realign their business to concentrate on motorcycles, ATVs and marine power products. The realignment translates into a major sacrifice – the sale of …
My Favorite Captive Imports
At a time when the call was to tune down the horsepower and prepare for an oil crisis, a recession and a never ending war overseas, domestic automakers figured it was high time to build another round of compact cars. By going smaller, there were two routes to take: Build them domestically or import them from a global partner somewhere. Three out of the four North American automakers chose the latter.