In the meantime, the automotive retail business has been working overtime to reinvent itself. They are hungry for inventory, while production is ramping up under safer conditions along the assembly lines. Used cars are becoming scarce, with some auction facilities laying off personnel. However, the rental car companies are trying to reduce excess fleet in the pall of financial issues due to a reduction in travel.
Translation: Japanese cars were thought of as cheap tin boxes that would never make it through a Minnesota winter. That was the mentality of the American consumer until the last couple of decades. It does help that several Japanese automakers set up shop building vehicles on our soil to change our collective minds.