Twin Cities 2022: It's Back Outdoors!
For the second year in a row, most of the show will be outdoors. And, hopefully, it will be sunny and warm without being too humid.
For the second year in a row, most of the show will be outdoors. And, hopefully, it will be sunny and warm without being too humid.
I knew that I would have to have my mask on from the time I enter Terminal 1 at Minneapolis-St. Paul International Airport to my hotel room in Los Angeles.
Though it was not in my plans for this year, I wound up working the show again. This time, their media days wore the label called Automobility LA.
Several things came up deep in my mind. One, how much of the Minnesota State Fairgrounds will the show take up? What areas would the show take advantage of for displays? How much can the auto show replicate the feel of the Minneapolis Convention Center, even when it is outdoors?
The Twin Cities Auto Show announced not only their new dates – May 15-23, 2021. They also announced a new venue for this year: The Minnesota State Fairgrounds.
Results. Think about that for a moment. Isn’t it the goal of any publication – digital or otherwise – is to achieve a following? To get webpage hits, likes, social media interactions, views on viral video sites, and so forth?
This was supposed to be the premier Tier I auto show for the winter, thanks to the North American International Auto Show in Detroit moving to June. All hopes were on Chicago delivering the impact Detroit vacated at this time of year, as it once did some 15 years or so ago.
Hypothetically, would I have been effective while working the L.A. Auto Show delivering content even with my old high school enjoying one of its best football seasons this century and that a significant scion of our community will be memorialized?
Thanks to your patronage, the local economy experiences an annual economic impact of $19 Million. Over 41 percent of that figure goes into activities outside of the Minneapolis Convention Center – dining, staying overnight at a nearby hotel, attending a Timberwolves game at Target Center, visiting the Walker Art Museum, buying toiletries you forget to pack at the downtown Target, and so forth.
As the 2019-2020 Auto Show season kicks off at the IAA in Frankfurt, Germany, we would probably expect a high degree of electrified introductions coming our way. That has been the mantra leading into the new model year – to electrify everything.