Commentary: Do Influencing Matter?

Let me set aside what transpired with the conclusion and evaluation of this past Pride Road Trip. Nor will I kvetch about being an influencer…

My Favorite Drives Before The Victory & Reseda Era

When families are prompted to gather around, they're on the road involved in an epic drive to their destination. Or, they're sitting down for a story or two. Stories that need to be retold, even when loved ones are no longer around due to the pall of the COVID-19 Pandemic.

Commentary: Musings On A Changing Automotive Landscape

The first twenty years in this business (the last ten as V&R) has seen some astounding revolutions and evolutions. The automobile is a work of art that has gone through so much that it is still recognizable as a self-propelled vehicle.

V&R 10th Anniversary Stories: Developing The "Intersection"

In the case of Victory & Reseda, it is already set in stone back in 2011 that it will be the portal for my automotive writing and my coverage of all things sustainable transportation. Yet, there was another internal debate that I had to settle about the new brand for this website.

V&R 10th Anniversary Stories: How V&R Became V&R

The mythology of Reseda is not just rooted in the fact that I grew up there and spent most of my life in this San Fernando Valley suburb. It is grounded in reality in more than a few ways. Reseda used to house several auto dealers: Dodge, Chrysler-Plymouth, Honda, Volkswagen, American Motors, Jeep, Renault, Ford, Chevrolet and Buick. Further up Reseda Boulevard was a Cadillac one. It was through these dealers that I learned about the industry I have been covering professionally over the past ten years.