Think about the idea of intention and purpose. A designer, an engineer, and an executive – oh, yes, let's not forget the folks in accounting – are all involved in the process of creating a vehicle. Once everyone signs off on it, they have to campaign for its success. Even the marketing folks have to be on board with selling it to everyone – dealerships, the communications folks, and, ultimately, the consumer.
For as long as both the USA and Canada has been around, we
always had the want of roaming our territory. The freedom of the road and the vast opportunities to see something extraordinary and different. Something unique that you can tell stories about for the rest of your life and pass it down through the generations.