"A journalist's job is never done."
The quote above was tweeted on Tuesday while in the midst of taking photos across downtown Minneapolis and fielding a round of press releases on my Blackberry. When automotive journalists get news from the industry, we try our best to analyze it for you. Some opinion comes out, but only based on analysis rather than pure editorial.
Over the past few days, General Motors rattled off a series of news flashes that certainly grabbed my attention. Some of it was expected – the confirmation that Chevrolet Colorado mid-size truck will be built and sold in the USA, for one. Others came as quite a surprise – especially the announcement of two electric vehicles.
The overall analysis I'd give on all of the news from GM was the fact that they are on their way towards fulfilling some promises they made years ago on the direction they wanted to go with their business. The globalization of Chevrolet with a singular product strategy stretching from the Spark city car to a truck and SUV line made for both industrialized and developing markets worldwide. The announcements Chevrolet made not only were marked as a paean to their Centennial celebration, but rather a roadmap towards the next century for the brand.
For Cadillac, their announcements marked further advancement of the redefining of the brand. Years after the original CTS changed the way luxury buyers saw the old crest-and-wreath, the image of their smallest sedan since the Cimarron going around the Nurburgring created quite the buzz. Add the introduction of the new CUE infotainment system and the conversation changes about Cadillac's future. It certainly is looking very bright.
To decipher this mountain of news, it is my job to walk you through all of it the only way I can…
Just follow along, if you can.